OpenAI is packing up the pure chat experience. The company is announcing the biggest overhaul of ChatGPT since its 2022 launch, replacing the answer box with what it calls a "superapp": one interface that bundles the Codex coding tool, AI agents and partner integrations with services like Canva and Booking.com. The news comes via The Decoder, reporting on a Financial Times story from June 7.
A senior OpenAI employee summarized the shift to FT as: "Chat is dead." The company is moving resources from consumer products to the enterprise market, aiming for profitability ahead of its planned IPO.
What changes in ChatGPT
OpenAI merged the ChatGPT, Codex and other product teams under Chief Product Officer Thibault Sottiaux. According to Fortune and Straits Times, users will see the following in the coming weeks:
- New prompts and shortcuts in the interface that lead toward coding tools, image generation and partner services
- Codex features integrated directly in ChatGPT, instead of as a separate app
- A clearer distinction between consumer and business features
Sottiaux described the vision to FT: "It will transcend the actual surface ... what we're building towards is where you have your own personal agent that is capable of helping you ... across everything in your life, be it personally or at work."
The Information reported on June 3 that the superapp is around the corner and that Codex capabilities are moving into ChatGPT because "Codex is better."
Why this matters to OpenAI
According to FT figures cited by The News and Fortune, OpenAI now has 2 million business customers accounting for around 40 percent of revenue. That share is expected to rise to 50 percent by the end of 2026. To reach that target, OpenAI is making it clearer what businesses get for their money while stepping up competition with Anthropic, which according to LiveMint is itself preparing an IPO at an 850 billion dollar target valuation.
OpenAI has also sidelined consumer initiatives, putting a video-generation product launched less than a year ago on hold, Fortune reports.
What this means for Norwegian businesses
For a Norwegian SMB already using ChatGPT Team or Enterprise, the immediate consequence is more surface area. New prompts in the interface will point toward coding assistants for developers, image generation for marketing and partner integrations for travel and design. That makes it easier to use features that previously had to be discovered and activated manually. For a deeper look at how AI agents fit Norwegian workflows, see AI agents in Norway and AI strategy for Norwegian businesses.
For a business considering ChatGPT for the first time, this changes three things:
- Expectations. ChatGPT is no longer just a chat box. It is a work environment with several modules. That suits businesses that want to consolidate tools, but it requires clearer policy on which data is sent where.
- License choice. New features like Codex agents and image generation were previously reserved for paying users. For a Norwegian SMB with 7-50 employees, the gap between the free tier and a business subscription is now larger.
- Privacy and agreements. OpenAI has not disclosed how partner integrations affect data sharing. Before new features go into production, businesses should update their data processing agreements, logging and rules for which data is shared with third parties.
Three concrete steps to take this week
- Map who uses ChatGPT today. Free tier, Team or Enterprise. Decide whether the company should upgrade as a group or whether individual users can continue as before.
- Test an agent workflow on a contained project. For example, a marketing text that pulls source data, generates a draft and produces an illustration, all in ChatGPT instead of spread across multiple tools.
- Update your policy and data processing agreement. Add rules for which data can be sent to partner integrations (Canva, Booking.com and similar) and how the results should be quality-checked.
Frequently asked questions
What is actually new about the ChatGPT superapp?
OpenAI combines ChatGPT, Codex and AI agents in one interface. New prompts steer users toward coding tools, image generation and partner services like Canva and Booking.com. Over time these nudges fade as the models learn what the user needs.
When does the superapp reach Norway?
OpenAI said the changes roll out over the coming weeks, starting on web and mobile. Norwegian users will most likely get access at the same time as the rest of Europe.
Will the superapp cost more than current ChatGPT?
OpenAI has not announced new pricing for the superapp. Business customers (Team and Enterprise) will likely get the new features within their existing subscription. Codex features were previously reserved for paying users.
Do I need to switch away from ChatGPT because of this?
No, existing ChatGPT workflows continue. But if you want to actively use the new agent features, consider giving your team access to ChatGPT Team or Enterprise rather than the free tier.
Is my data safe when ChatGPT now connects to partners?
OpenAI has not disclosed the privacy implications of partner integrations. Businesses should review data processing agreements, logging and which data is shared with third parties before adopting new features.
Summary
OpenAI is packing up the chat box and building a work environment where code, AI agents and partners like Canva and Booking.com are delivered in the same interface. For Norwegian SMBs this means fewer tool choices but clearer requirements for policy, license and data processing agreements. Those who act this week will have a head start when the superapp rolls out in Norway.
Want help choosing the right ChatGPT license and setting up policy for the new superapp features? Read more about AI Partner operations for Norwegian businesses or book an AI tools workshop.
