PREMIERE
PRODUKTER
How Premiere Produkter got personal outbound emails at scale, with salespeople taking over every conversation that got a reply
Is it possible to automate personal sales outreach while keeping the human touch? With a custom AI solution, Premiere Produkter sent personal emails to thousands of relevant leads, and the salespeople took over every conversation that got a reply.
Premiere Produkter
Premiere Produkter is a leading supplier of professional cleaning equipment. In an industry built on trust, the goal was not to replace salespeople, but to give them superpowers. They needed to shift focus from time-consuming prospecting to value-creating meetings.
The Bottleneck: Manual Prospecting
Quality takes time. Writing a personalized email requires a lot of research time per prospect.
This created a dilemma: Salespeople spent their days searching for customers instead of talking to them. They needed a way to increase volume without sacrificing the personal touch that builds initial trust.
The Answer: AIKI PULS
We implemented AIKI PULS (custom prospecting and outreach agents), an architecture where AI handles the groundwork.
The AI agents analyze the market, find contact points, and initiate conversations. But the moment a prospect replies, the automation stops. The conversation is immediately transferred to a real salesperson who can take over a warm relationship with full context.
The Value of Focus
The figures come from eight campaigns and were measured in the email tool Instantly to 15 February 2026: 21,537 emails sent to 8,068 leads, and 751 unique replies. Replies go to a salesperson, who takes over the conversation with full context.
System Architecture: From Targeting to Dialogue
Filtering & ID
Leads are filtered by geography, role, and industry. We exclude existing contacts and fetch structured base data.
Deep Data Enrichment
When info is missing, we trigger searches for recently published content. In parallel, the website is analyzed for business model insights.
Contextual Generation
We craft emails where every sentence has a purpose. Relevant opening and a 'PS' that proves we've done our homework.
Sequential Execution
Follow-up messages are sent automatically to keep the dialogue warm. All variables carry through for error-free delivery.
Your industry is not listed here
The tasks are the same across industries: invoices, orders, timesheets, reports, quotes and customer replies.
In the scoping call we look at your task and the systems you use. If it is not a fit, we say so.
See pilot and priceStart with a pilot
Price after scoping
excl. VAT, fixed price
One task
One defined automation in the systems you already use
4 weeks
until the solution is live
Agreed goal before start. If we miss it, we fix it for free.
Afterwards: AI Partner at Price after scoping (normally 6 months' commitment), and the pilot amount is deducted from the first month. Or you stop.
In new projects, personal data is only processed on servers in the EU. Read about data and security
Ready to scale?
We can set up a pilot and automate the path to new customers.